An opportunity to participate in the largest mixed exhibition incorporating a fully-fledged agricultural component on the Continent of Africa;
An opportunity to participate in KwaZulu-Natal’s largest audited annual event;
An opportunity to exhibit product in a province which not only has the largest population in South Africa but also the second highest GDP and disposable income;
The province of KwaZulu-Natal is home to the broadest demographic representation in South Africa and the Royal Show therefore provides a unique opportunity to ‘test’ the market;
Approximately 8000 square metres under cover and 10 000 square metres of open exhibition space;
A captive market of some 220 000 visitors;
An exhibition where it is not uncommon for onsite sales to cover costs – a single motor vehicle manufacturer sold 8 vehicles off the stand in 2006, whilst in the same year a construction equipment exhibitor saw 8 excavators being purchased;
An opportunity to capture a list of potential prospects;
A chance to promote products directly to a broad consumer base.
An opportunity to allow potential buyers the facility to see, feel, touch and try the product;
An assurance on the part of the organisers that products of consequence will not be juxtaposed with Sunday market type exhibits (which are increasingly in their own right being discouraged).
…and a facility which is open, friendly and relaxed with a charm and ambience all of its own …
Show Profile
Average annual attendance
220 000
Average number of exhibitors9
380
Nature of Show
Mixed including a substantial agricultural component
Relative size
After the Rand in Johannesburg, the Royal is generally regarded as being the second largest mixed exhibition in the country
Show Dates0
